InfiSecure, a bot protection platform that came into existence in March this year, has today announced that it has secured $600,000 in its seed funding round from IDG Ventures and Axilor Ventures.
With the newly infused money in the company, it is now planning to invest more on research and global business development. The company will also focus more on technology innovation to cover more aspects of website protection.
Abhilash Pandey, founder at InfiSecure said,
More than 50% of all web traffic is generated by bots. There are good bots helping in improving SEO and bad bots engaged in fraudulent activities. Without a bot mitigation strategy, all online businesses are bound to suffer from a myriad of online frauds. The frauds are too many and have a huge impact on various industries in terms of sales and brand value. Moreover, it is not cost-effective and technology efficient proposition to build an in-house solution to tackle the bot menace.
Founded in March 2016 by Abhilash Pandey, an IIM Calcutta alumnus, Infisecure is a SaaS platform for real-time bot detection and fraud protection. As per the company, it sanitizes website’s traffic and improves business metrics using a 24×7 active SaaS solution.
Commenting over their investment, Venkatesh Peddi, Executive Director, IDG Ventures India, said,
Bot protection is an emerging space and we believe has a large global market potential. We are very impressed with InfiSecure team and are happy to partner with them in this journey.
Ganapathy Venugopal, Co-founder and CEO of Axilor, said,
The demand for cybersecurity solutions is on the rise among online businesses to protect them from growing bot traffic. The InfiSecure team is well placed to solve this problem.
The company says that it is already protecting several global online businesses from scraping, bot abuse, fake traffic fraud, content theft, form spam and other online frauds that are caused by bots. The platform gives businesses insights about their bot traffic and eliminates bad, unwanted or suspicious behavior in real-time.