There was time in India when owning a smart phone was a luxury. But brands like Samsung, Micromax, Lenovo, which are not only pocket friendly but user friendly too, have changed the times. Now owning a smart phone has become not only a fashion statement but also a necessity.
But these brands have to deal with cut throat competition in a market with diverse needs like that of India.
Despite the entire Samsung Galaxy Note 7 fiasco, the Indian market still chose to trust Samsung with its other smart phones, over any other smart phone company.
According to Counterpoint Research, In comparison to Indian brand Micromax, which had a 9.9 percent market share, Samsung, cornered 22.6 percent of the smartphone market between the months of July and September in 2016.
The research revealed the market scenario of the same quarter last year and concluded that in a country where feature phones are still popular, Samsung had an overall handset market share of 22.6 percent, compared to 19 percent in the same quarter last year.
Counterpoint Research analyst Karn Chauhan says,
India is big business, with the country’s smartphone sales eclipsing those in the United States last year for the first time. That makes the populous nation the world’s second largest phone market, behind China. Growth isn’t slowing down either; Q3 was a “record quarter” for smart and feature phone sales.
One is still curious to see the response of Samsung’s recall of the Note 7 in the Indian market. But, relying on past, with most smart phones sold in India are under $150, it’s highly unlikely the premium device would have made up a huge amount of the company’s shipments.
One must be interested to know that Lenovo was the third biggest smart phone brand in the country in the third quarter, with Xiaomi taking the position of India’s top five for the first time, with its market share dropping in China.