As reported a couple days ago, software giant Oracle was prepping to unveil its exciting, new second generation cloud infrastructure in the coming week. Well, you don’t need to wait anymore as CEO Larry Ellison has today shown off the second gen. cloud infrastructure, which allows third-party developers to run their apps in Oracle data centers, at the company’s annual OpenWorld conference in San Francisco.

Oracle has already expressed its ambition to offer customers with one of the fastest, and most robust Platform-as-a-service(PaaS), Software-as-a-service(SaaS), and Infrastructure-as-a-service(IaaS) platforms. The company today took the stage to launch a new family of offerings to enable organisations to remove some of the biggest hurdles and easily adopt the cloud.

Today, the company is making it easier for organisations to transition and reap performance, cost and innovation benefits from its Public Cloud Services, by allowing them to run it wherever they want to — in the Oracle Cloud or their own datacenters. This new product launched today is known as Cloud@Customer. Commenting on the flexibility and ease of the new cloud model of the company, Thomas Kurian, president of Oracle said,

Today’s news is unprecedented. We announced a number of new cloud services and we are now the first public cloud vendor to offer organizations the ultimate in choice on where and how they want to run their Oracle Cloud.

In addition to this, the company also offered a closer look at their new second generation IaaS data centers — their plan to take on the largest IaaS service provider, Amazon Web Services. Oracle’s new Dense IO Shape VM-type platform offers 28.8TB, 512GB, and 36 cores, at a price of $5.40 per hour to its customers.

This new data center platform, when compared to Amazon, offers twice as many cores, has twice as much memory, about four times the avergae storage, and ten times the input-output capacity. Woah! Like seriously, Woah! That’s a serious bump in specifications for Oracle, and a step towards setting itself up for a top position amongst cloud service providers.

The new infrastructure unifies the experience of seamlessly managing workloads, and providing elastic compute, elastic block storage, virtual networking, file storage, messaging, and identity management to enable portability of Oracle or other workloads in the cloud.

Talking about its new and improved IaaS platform release, Ellison took a serious jab at their fiercest rival AWS declaring,

Amazon’s lead is over. I have a lot of respect for them, [but] Amazon’s going to have serious competition going forward.

we’re aggressively moving into infrastructure, and we have a new generation of data centers that we’re building around the world.

But, he also added that you should be willing to pay less, as seen above. As standard practice, Oracle’s data centers are also setup in different ‘availability domains’ in different regions, and interconnected with a fiber optic ring to keep data close to users and avoid any catastrophic outages.

Oracle has now been struggling on all technological turfs that it operates on, including Java (lawsuit against Google) and Cloud. Today’s announcement is one huge leap for the compny in the cloud space. It is possibly employing the services of its recent $9.3 billion acquisition of NetSuite for building its public cloud platform. In the Q1 earning call, SaaS and PaaS platforms have also shown tremendous value with combined revenues of about $798 million, up 77 per cent from last year.

If marketed right, this new cloud data-center infrastructure should definitely help Oracle frogleap from a software company into a full-fledged cloud service provider. It will also help it enter the league of top cloud service providers — AWS, Microsoft Azure, Google Cloud, and IBM — and give them a tough fight.

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