Google’s biggest obsession has always been speed. The company has wanted users to deal with the fastest experience. Keeping this in mind, the company announced on Wednesday that it will increase the importance of having a mobile page, and sites that are not mobile-friendly will rank even lower than before in May.
The web giant penalizes sites which are heavy on mobile by ranking them low. This effort has paid off a lot as developers since the introduction of this ranking system since last year have tried to come up with decent mobile sites. The whole concept saw its inception back in 2014 when the company started showing badges on links that supported mobile. A few months in, we saw the tech giant use these badges as ranking signals.
The latest announcement states that Google will start rolling out an update to mobile search results that increases the effect of the ranking signal to help users find even more pages that are relevant and mobile-friendly.
A few weeks ago, we saw the company update its AMP service too. This enables users to find and use fast loading web pages.
The blog post announcing the latest update to Google’s search algorithm reads:
If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out theMobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.
If you have any questions, please go to the Webmaster help forum.