Chumbak, the online and offline retail brand, more popularly known for offering quirky apparel and accessory designs, along with home decor products, has partnered with IBM to use IBM Cloud for its enterprise resource planning applications. The financial details of the deal has not yet been disclosed by either company.

IBM said it has been working with Chumbak for the last six or seven months and it was the support that it offers that stood out for the company;’s CIO – Kedilaya.

Vivek Malhotra, Cloud Leader, IBM India/SA, said,

…we were able to demonstrate that the performance that we would be giving in terms of the compute was going to be significantly strong. The entire solution that we were offering was robust and technologically strong.

Rajath Kedilaya, CIO of Chumbak, said,

Over the last five years, Chumbak has grown over 300% year over year. As we plan to scale our presence both online and offline, we wanted a technology partner who could support us over the next phase of our hyper growth.

Chumbak sells its products through offline as well as online channels. It has more than 40 outlets in India and large-format flagship stores in six cities and pop-up stores in more than 35 Indian cities.

The Bangalore-based startup was founded in March 2010 by Vivek Prabhakar and Shubhra Chadda with an idea to create fun and bright Indian souvenirs, Chumbak has now evolved into a lifestyle brand with operations in major cities like Bengaluru, Mumbai and Delhi.

With the introduction of apparels collection in October last year, the average price size for Chumbak went up from Rs. 800 to Rs. 1500. It also plans to open new stores and expand internationally.

As setting up stores costs around Rs. 65-70 lakhs for Chumbak, the company is looking looking at raising another round of funding. Till now, the company has raised $2 million in seed funding and an undisclosed amount in Series A round from SeedFund and Matrix Partners India.

Image Credit: Hindustan Times

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