eShopbox, an on-demand e-commerce technology and service enabler fashion labels, has announced the launch of an incubator and accelerator program for fashion brands to enable start-up manufacturers, designers, private labels and established brands to enrich their business.

The two newly launched programs are focused on different sectors of fashion business. One is for start-up manufacturer and designers while another is for the private labels and established brands.

Mayur Karwa, Co-Founder, eShopbox, said,

For catering to the needs of Fashion brands at different stages of their business lifecycle, eShopBox is introducing two programs named Incubators for new entrants to Fashion eCommerce and Accelerator for established brands. This would enable new entrants to get a foothold over the market and established brands to enhance their productivity.

The company was already running an incubator program with a different name, but now it has been rebranded with a ‘new focus’. It is now aiming at start-up manufacturers, exporters to global fashion brands planning to set up their own fashion label and Fashion designers.

The accelerator program is the one focusing private labels and established brands. It targets to build perfectly customised platform that meets the need of the brands. The program targets on ways and means of improving efficiency, reducing operational cost, scaling up, ensuring customer satisfaction while keeping up with the pace of innovation and other aspects to stabilizing business growth.

Founded in 2014 with a mission to “to provide unique, customer-centric solutions to fashion brands and labels of all sizes and objectives”, eShopbox team aims at helping brands to establish, optimize business strategies and enhance productivity to sustain and grow in the online fashion industry.

It powers e-stores across various verticals like apparel, food, jewellery, and electronics, among others. It started as consultant to fashion labels, to help them establishing an online presence, and sell online through fashion retailers.

Currently, it has 48 clients from the Delhi NCR, Jaipur, Ludhiana and Banaras regions. It has over 1,00,000 items in stock from 22 brands ranging over 2,000 different styles.  Besides, creating web stores for fashion brands, the company also helps in dealing with marketplaces.

Fashion is a large category in India. In 2010, it was worth $40 billion and now it is worth $60 billion. As the fashion market is mostly unorganized, potential is immense in this category.


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