Applicate, a bangalore based workforce management platform which helps large employers track the where and when of their employees, has secured a seed round worth $550K (via ET) from as many as 12 High Net Worth Individuals (HNIs). Those among the investors include Flipkart VP (Fashion Retail) Rishi Vasudev, Director (Business Development) Rajiv Nayan, at TCS Canada among others.

Founded in 2014, Applicate is an employee management platform which helps organisations keep a comprehensive track of their employees whereabouts. It also lets employers assign tasks to their employees and check their progress via a real-time web/mobile dashboard. As for the employees, the platform is provided in the form of a mobile app.

Applicate offers employee management solutions via a uni-channel platform called Exceed, which takes advantage from four individual products developed by the firm itself, combining them to provide a comprehensive employee management platform. applicate-1

The first of those four being its Teem App, which lets organisation increase and monitor the overall productivity of their on-filed staff. The app has two modules, the employee end module which is a mobile app installed on their smartphones and the web dashboard module, which is deployed at the employer’s machine. The web-based dashboard helps employers keep a track of the whereabouts of their employees and the overall task progress.

Applicate’s second solution is called Store Connect. And as the name implies, this application is targeted towards brick-mortar store owners managing massive inventories. With Store Connect, store owners get real-time images and complete rundown of their stock and shelf capacity.

The third workforce management solution is called Engage which acts as an integrated and interactive platform for team members within the trading market.

The more latest solution which Applicate offers is the Remote app. The app helps employers track outdoor activities of their crew, via real-time data, geo-tagged images and location tracking.

Talking about the acquisition, CEO Ranjeet Kumar said,

We have had a 100% hit rate. So far, technology has remained aloof from business operations in this sector. We have integrated the two

The startup already boasts of big ticket brands like Kelloggs, Hero Cycles and Madhura Garments as its clients and has over 20 similar brands in pipeline. Applicate is eyeing over $1 Million in revenue by the end of this year.

As for its platform, the firm charges anywhere in between Rs 3000 to Rs 10,000 per person annually for the app. Applicate is looking for an even more rapid expansion, and is looking to raise a further $5 Million in Series A round this year itself.

This story is also available in Hindi.


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