Google is looking all set to enter into the e-commerce segment via a different route though. WSJ reports that the search giant is testing a âbuy nowâ button along with certain other âenhancementsâ to counter Amazonâs âone-click orderingâ.
Sources close to Googleâs latest development informed WSJ that Google is talking to various retailers about creating a âBuyâ button, which will function in a similar fashion as Amazonâs âone-click orderingâ feature.
So Why is Google doing this ? Well, apparently, the search giant wants to become one stop shop for shoppers so that they do not have to go to Amazon or other Merchant sites to shop after searching for a product on Google. The company wants you to stay longer on its pages, and aims to make your shopping experience more organised and streamlined in nature.
Once (and if) Google enables the âBuy Nowâ feature, you wonât be required to go to the merchantâs sites when you search for a product. Instead, you would be able to order products, directly via Google and the order would reach the desired merchant.
However, Google has no plans of functioning as an e-commerce venture. It will not sell or ship products itself, neither will it maintain an inventories. It would just skip the process where you had to go the merchantâs site, after searching the product on its search engine.
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Founder of the The Tech Portal. Now a consulting editor for the platform. Deepanshu has advised and worked with numerous early/mid-stage startups in diversified roles so far. You can click on his LinkedIn profile and drop in a message to get in touch.
