Samsung Inc moves to the next level for the promotion of its flagship Smartphone Galaxy S5.The busiest terminal of Europe’s busiest airport is set for a rebrand this month as ‘Terminal Galaxy S5’ for the period of two weeks.
Samsung just announced that London Heathrow Airport’s Terminal 5, one of the largest and busiest terminals in the world, will be renamed “Terminal Samsung Galaxy S5” for a two-week period.According to Android Central, the revolutionary two-week campaign, which kicks off on 19 May, sees Samsung take over the signage, wayfinding, website and every single digital screen at the UK’s newest terminal to promote the launch of its iconic Galaxy S5 mobile. Reaching the thousands of passengers who travel through the terminal each day, this extraordinary partnership will take Samsung brand awareness to a whole new level.
This is certainly a one of a kind promotion, and the first time that Heathrow’s Terminal 5 has ever been renamed. Samsung believes that this will greatly increase brand awareness.As per the stats the Airport was opened in 2008 with Terminal 5 ,the Heathrow’s largest, at 350,000 square meters, and almost 30 million passengers boarded flights in 2012 alone.