Amazon India has set up a dedicated ‘Make In India’ store on its website which features products ranging through various categories that are manufactured in India, from domestic as well as international brands.
The company has further said that it will also be featuring India-made products prominently on its US website. This move will provide its consumers access to products from more than 6,000 Indian manufacturers and sellers.
The products which are being offered under this “Make In India” week includes tapestry, toys, Indian handicrafts, Ayurveda products, yoga accessories, nautical instruments and others.
Commenting about this, Amit Agarwal, VP and Country Head, Amazon India, said,
The Amazon platform, with innovations such as Easy Ship, Fulfillment by Amazon and Global Selling, can serve as a strong enabler for Indian manufactures, artisans, and businesses to reach customers not only in India but also across the globe.
On its website, it says:
India is an amalgamation of diversity reflected in its food, clothing, jewellery, art and more. Due to its diversity, an attempt to capture it on a single platform with products that are made in India was hard to achieve. However, the Make in India store on Amazon India strives to bring together all the products that are made in India.
The company has been trying hard to take the pole position in the eCommerce market of India. Recently, the company stated plans of offering short-term working capital loans to key Indian sellers to keep them from shifting to Flipkart and Snapdeal.
A couple of weeks ago, Amazon had invested around $250 million in its Indian unit, which is tagged as the largest single infusion of capital by Amazon in India. The new cash infusion came just three months after investing Rs. 1,696 crore in its Indian operations.
Last month, during the exam season, the company had launched a dedicated portal named Exam Central, using which users can get access to sample question papers, solved papers, articles, etc. from academicians for entrance exams.
For Amazon, Indian is an important market, given that the company failed in China against local eCommerce giant – Alibaba. It will be interesting to see which company stays at the pole position as the Indian eCommerce battle has now grown ahead of the funding figures and is more about user experience.