In an E-mail to website <re/code>, Nike has denied any speculation that it is closing down its wearables fitness devices unit, Fuelband. This comes after a report in CNET, which claimed that Nike is laying off 80% of its workforce in Fuelband.
“The Nike+ FuelBand SE remains an important part of our business,” the company said in a statement emailed to Re/code. “We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future.”
A recently published CNET report had said, that Nike is considering to shut down Fuelband, its wearables fitness devices unit. Nike has been a major player in this segment, and a complete withdrawal would have meant some serious damage to the segment, as well as Nike’s reputation.
CNET report was fuelled by a post published on app, Secret, which allows users to post anything, anonymously. The report created a slurry of reactions on the internet, with almost all major technology magazines covering the story, and getting confirmation, of any sort, if possible.