It is true that YouTube video marketing is a necessity for startups, especially since you can transfer what you have made over Rumble, Twitter, Facebook, and even Instagram. Yet, many startups do not have the ability or experience required to truly leverage YouTube video marketing. Here are a few things to think about before you invest too much time and money into video marketing.
You Need a Targeted Following
Contrary to how people think it works, you need the audience first and then the content. Typically, we are taught that you create content over a number of years and eventually, you grow your audience. However, as a startup, you do not have ten years in order to build yourself up to one million followers. You may be out of business in two years. So, you need your audience first.
Head on over to a social media marketplace where you can buy YouTube channels from companies like Fameswap. Find people who are already mildly influential in your field. Look for people operating within your industry, or at the very least, people who are attracting followers who may be interested in your products and services. Buy the accounts, and then promote towards them. Mix up your marketing so that every now and again you promote your primary YouTube account. Once you have your crowd of followers on your various accounts, you can start making a deeper impact with your material.
You Need Some Influence
Under usual circumstances, you build up your following using the method listed above, and your influence grows over time. However, as mentioned earlier, you don’t have years and years to build your influence, you need results now. So, you also need to buy your influencer. Be wary of buying bots and bot likes because they don’t add anything to how search engine friendly your content becomes. Instead, use a service like Shoutcart and hire some influencers to promote your content. Help it draw as much attention as possible so that your future posts are taken more seriously by the YouTube recommendation systems and by Google’s search engine results.
Higher Quality and Shorter Videos
Most articles are going to tell you to make high-quality content, but the fact is that “High Quality” content is intensely difficult to create. Ergo, until you are a top-notch professional at making videos, you need to make smaller videos. You need to make YouTube Shorts that you transfer over to TikTok.
There are several advantages to starting with smaller videos. Firstly, even if it is rough around the edges, it doesn’t draw somebody’s attention long enough for it to annoy them. Secondly, making shorter videos is less costly and forces you to be a little more concise, which is always a good thing. Thirdly, if your video sucks and if it tanks on the YouTube ratings, you can simply delete it and either burn it or re-edit and improve it. This is far easier with smaller videos than it is with larger and more expensive videos. Fourthly, making shorter videos is quicker, and quickness is the name of the game for smaller creators. It allows you to reap the benefits of your efforts a little earlier, and again, it carries fewer downsides of failure when compared to larger videos.
Do not opt for pumping out bad short video after bad short video with the hopes it will go viral. The YouTube algorithm is wise to this cheap trick. They judge you based on how people engage with your content, and if you start churning out poor-quality content that nobody likes or views for very long, then Google will stop recommending your content to other people on YouTube and it will become more difficult to make an impact on your potential customers.
