Goals and Funnels are not only important because they measure your website’s performance, they can also help you identify bottlenecks and obstacles that prevent a smooth flow in the check-out process which can turn people away from your site. Goals are just what they say they are; in an e-commerce site the goal is to make a sale. But Goals can also be used for websites that do not sell online and for non-revenue-related targets such as collecting an email address, completing a survey or questionnaire, and more.

In online sales, you have to design a proper approach for prospective customers to progressively work through your sales cycle. In your product creation strategies, you need to think about using some type of step-by-step guide to developing proper sales for work customers to buy your increasingly higher-priced products.

A huge problem with users not converting online is the usability of the ecommerce funnels or website. Many users are put off by the complicated ordering process and funnel systems that are not helpful when making a sale online. A general web user will know what they want before even arriving on your website and it is your job as an online business to make the sale process as easy as possible for the user to buy your product. Many potential customers get lost within an e-commerce solution that is over complicated and does not use a friendly system that the customer will enjoy and understand.

A lot of e-commerce software that is currently on the market does not utilize the user-friendly guidelines that should be adopted by all e-commerce solutions. In some cases, it is left up to the web designer to build the site and make it work but most of the time web designers do not know the best techniques to make the customers convert and therefore generate a profit. This is left up to online marketing experts to pick up the pieces and make the best of a poor user-friendly website.

In the next step for generating a user-friendly ecommerce solution we look at keeping the users informed of where they are at all times. This may sound like a simple web technique but many businesses still have not inserted this into their ecommerce solution. Keeping users happy is one of the major problems an ecommerce solution faces, the happier the user, the more chance the odds of converting and getting the sale. Letting users know exactly where they are at all stages is a simple process and is incorporated in new ecommerce software.