Sports betting is one of the favorite forms of pastime for a lot of people around the world. In the modern day and age, the availability of betting sites and apps allows people to bet around the globe, even if they live in an area where betting isn’t locally available.

Even better, these apps have introduced tech-savviness to the world of betting and allowed players from all over the globe to try their luck and have their adrenaline pumping. More importantly, they’ve introduced a much-needed variety of dosages to the mix.

With all of this in mind, what are sports betting apps offering in 2024, and what can we expect from sports betting app technology as time goes on?

Dynamic offers

In the past, when there were only a handful of players spending minutes instead of days on these apps, it was pretty easy to create a decent offer and keep everyone satisfied. This is no longer the case.

With more average hours, even the most invested players will quickly get bored unless apps can provide them with a sufficient variety. Not only that, but the variety of available odds is an industry norm, and with so many other sites they can go to, your users no longer have a good enough reason to tolerate the lack of variety on your site.

This is why sports betting apps are getting more and more diverse in terms of early odds, live betting options, and even daily odd boosters. A new set of bonuses every few days drives users to come back if for no other reason than just for the sake of curiosity. Needless to say, all of this requires a complex algorithm to run since handling all of this manually is nearly impossible.

Better privacy and player data handling

Sports betting apps have numerous privacy challenges to resolve. At the same time, they need user data in order to create profiles and verify that everyone’s of legal age; however, they have so many legal and jurisdictional hoops to jump through.

Namely, regardless if you’re located in the EU, you’re subject to the GDPR, as long as some of your players are from the EU. This is especially difficult to handle, seeing as how a lot of users go via VPN, especially if they’re from places where betting isn’t allowed.

Needless to say, this data handling is probably the biggest challenge that betting apps face.

At the same time, absolute encryption is a top priority, especially since these are betting profiles where people play with real money. Other than improving encryption, the majority of these apps also use the multi-factor authentication method. Here, these apps need to work hand-in-hand with various Google Chrome security boosts.

Greater impact of social betting communities

While some people prefer to watch sports alone, they’re definitely in the minority. Watching sports is a group activity, but this is not the only thing that people love to do in groups.

People play fantasy leagues, and when it comes to sports betting, they prefer to form communities where they discuss odds and even argue about them. This adds an extra layer of personal rivalry that makes them even more passionate about the bet.

It’s for this reason that the majority of apps might consider including a feature that will directly connect these communities to forums, threads, and comment sections. This way, they can cement the loyalty of their player base, transcending their primary function.