Several things are happening on Facebook recently, and you may be interested to know these things, especially if you are using Facebook for business.
Text Restrictions on Ad Images
By default, ad images on Facebook must only have 20% text. This irks many advertisers because many times, an ad is more effective with a text. Instead of having the ability to put a huge banner of 20% off on an ad image, you are forced to write something less like Eye of Horus play online, instead of the full description of the game’s benefits.
Now, there is leniency to this rule. For example, you can now publish images of book covers, which, of course, contain lots of texts—author name, book title and more.
What’s great about this news is that Facebook is providing advertisers with a tool where marketers can check the percentage of the text of their ads. This tool is called Text Overlay. If the tool says that your ad image has more than 20% text to it, you can revise it to make it right.
Expansion of Hashtag Use Metrics
Facebook is conducting tests about new hashtags and their stats. This test comes with an expansion where you can add hashtags in your posts. The hashtags are recommended depending on your posts. The recommended hashtags drop down the moment you type a hash symbol. It is not just based on predictive text, but also on the number of posts on Facebook that already has the same hashtag.
What does it do?
It improves your reach. If you use the right hashtags, your posts will appear on the feed of people who click that same hashtag. Today, more and more people are using hashtags to become part of a larger community. As a marketer, you can also do the same.
One thing where a hashtag can really work is in the casino industry. For example, if you want to promote ”online casino NZ”, you no longer have to spend so much money on ads. What you can do is to post updates about your new games, use the right hashtags, and then people will find you.
The more people who engage and use the same hashtags, the more players you can expect to flock in your casino.
New Guide for Video Creators
Recently, Facebook published a new guide for video creators. The guide is 14 pages long, and it provides video editors with a lot of tips to make their videos more successful. The guide is not just for marketers, but everyone who wants to publish videos on their profiles and pages. If you follow these guidelines, your videos are more likely to reach your target audience.
The guide has two main sections. The first one tells you how to maximize your content library. For example, it tells you how to go live, how to re-post, how to do bulk uploads, and many more. There are six tips here:
- Go Live
- Bulk Upload
- Create or Join
Each section is comprised of a long guideline, which you have to read to understand what Facebook expects.
The second part has sections that teach you how to build an online community. It also tells you how to engage with your fans. Here are the sections of the second guide:
- Go Live
- Add a Poll
- Get Active
- Use Stickers
The guide tells you specific pointers on how to map your video strategy. These notes will challenge you on how to meet the goals that Facebook recommends. With these tips, you can create step-goals and measure your performance as you meet these goals.
What makes the guides useful is that they are all practical. They are not drawn out—each tip tells you how to do it and why it is important to your business. If you follow these tips, you will be able to maximize how Facebook generates traffic or revenue for you.
Facebook has gone a long way from what it is back in the late 2000s. At that time, it was really nothing more than a social media app. Now, it has become a go-to avenue for people who want to advertise. With more than a billion users, all entrepreneurs will certainly want to use the platform for their advertising campaigns.
It is a great thing that Facebook listens to its users. It had a lot of policies that did not make sense to many advertisers, but Facebook is slowly doing away with these rules.