Artificial intelligence (AI) is nothing new but it is being deployed in many new ways today. One of the most established uses for AI already is in the design and construction of new websites. AI can produce the coding that is necessary for highly complex websites that go far beyond standard ones. What’s more such coding is often optimised so that pages load fast, helping to improve the ranking of even very new sites without much content. If you are thinking about using AI to help your website development, then what do you need to know?
Website Layout Design Styles
To begin with, tools that allow websites to be put together quickly already exist. A typical website builder will come with well-designed standard layouts that you can choose from. These will be tried and tested, of course. Nevertheless, if you add AI into the build, then you can achieve something that still works well which is nevertheless unique. With a website builder and an AI algorithm to alter the layout, you can appeal to the demographic you want to attract to your site. Too many websites are built with similar layouts and generic, stock imagery. All of these aspects can be tweaked by virtual web developers today since AI is highly accomplished at achieving unique looks to websites with very little loss in performance or speed.
Customised, Integrated Chatbots
Chatbots are nothing new but ones that have been trained to offer tailored assistance for the website they’re deployed on are. Today, there is an entire marketplace that caters to tailored chatbot design and it has taken off in a big way. In the past, businesses used to think twice about offering virtual assistance on their site because such systems would sometimes give out incorrect or inappropriate information, potentially harming the brand because of a lack of perceived professionalism. These days, however, chatbots can provide disclaimers on information they’re not sure about or will be intelligent enough to refer an enquiry to a real human being, where appropriate. Even better, chatbots are much cheaper to train than customer service advisors and will only get better as this form of AI technology continues to improve.
Ongoing User Experience Adaptations
Web building isn’t just about producing sites that people can visit but offering visitors a superior experience. AI is now being deployed to help site managers improve the user experience visitors obtain. This can include better signposting to sub-pages as well as more compelling images and video content. Typically, AI does this by analysing large sets of data to see where visitors are turned off and, conversely, what seems to appeal to them as they scroll around. In addition, some websites are now built with AI bots standing in for users at the testing stage. This way, beta testing of websites can be handled more quickly and, perhaps more importantly, more accurately than was possible in the past.
Conclusion
AI will continue to affect the way websites are built. Although there is still a role for humans in all aspects of design, AI can speed up many human processes and deliver better websites than would be possible for a similar budget using human-only resources.
