Marketing trends and channels for efficient email marketing evolve over time for B2B and B2C marketers, yet email marketing remains one of the most effective and dependable marketing tactics for reaching a broader audience.

According to Statista, the number of daily email users will increase to 4.3 billion by 2023. With each passing year, it is critical to become better decision-makers in order to branch out search engine optimization with higher conversion rates.

Managers may expend a lot of effort creating an email that is unsuitable and ineffective if they do not employ email marketing tools and approaches. This reduces overall productivity and harms your reputation. Adopting the best email marketing solutions and utilizing platforms such as Ongage to improve performance is key in boosting your email campaigns.

How Can You Use Email Marketing Tools?

Anyone can benefit from a well-thought-out email marketing strategy and campaign using tools tailored to their specific needs, from small businesses to large corporations.

Email marketing trends can be utilized to personalize email without worrying about the structure or tone of the content. Following trends helps make your email more impactful and profitable, providing direct access to more consumer inboxes.

An email marketing platform handles everything from campaign planning to copywriting and tracking results. Not only that, but it also handles everything in between.

Best Email Marketing Tools For 2022

Successful email marketing can nurture your brand and convert the audience into potential customers.

Many helpful email marketing tools are available that can take your email marketing campaign to the next level. Keep reading to find out which email marketing tool is best for you.

  • Mailchimp

Mailchimp is a great email marketing platform that can be utilized as an extension to make eye-catching emails using the brand’s font. It creates engaging emails to help your brand flourish and make the most of your email marketing plan. Furthermore, the platform is simple to use, and even novices may use it.

  • Hubspot

You can manage, develop, and send feedback independently and professionally with HubSpot’s premium email marketing services. It customizes and implements precise email strategies without the assistance of information technology or designers. It’s an all-in-one email marketing and automation tool with a minimal learning curve.

  • Ongage

Ongage is a platform for advanced email marketers who want to better understand their audience and send high-end campaigns. It provides detailed campaign analysis and analytics with no upper restriction on sending volumes. Moreover, it runs with enhanced email marketing capabilities.

  • Litmus

Litmus is an email marketing platform that provides your team with the tools and solutions they need to generate successful email campaigns. There are also some built-in automated options that allow you to send the correct messages to the right individuals at the right moments.

  • Mad Mimi

When your consumers buy your products, the Mad Mimi Email Marketing extension adds them to your Mad Mimi mailing lists automatically. It’s an email marketing tool that can help you at every step of the way, from acquiring new subscribers to building lists to sending actual emails.

  • GetResponse

GetResponse is another excellent email marketing platform that manages subscriber data efficiently, even when working with thousands of audiences at once. It can also generate fresh emails and send them in a sequence for further analysis. It’s an email marketing tool that promises to increase your profits.

  • Zoho

By implementing the correct tactics, Zoho’s email marketing software expands your audience over time. To fulfill your email marketing demands, it creates responsive designs, bespoke messages, and automated operations. It also conducts real-time testing of efforts in order to determine which version of the campaign was the most effective.

  • ActiveCampaign

ActiveCampaign manages your section of automated messages with drag-and-drop management options for improved personalisation. It boosts the overall productivity of the email marketing campaign by providing a professional appearance using autoresponder capabilities and automated workflows. You’ll also have access to live chat and user-based discussion forums, which will allow you to gain rapid feedback for improved service.

  • Keep

Keep, formerly known as infusionsoft, is an excellent email marketing platform that also performs marketing automation. With proper automation, it can keep your sales and marketing initiatives in the lead for the long term. Furthermore, it is based on a hands-free method to provide tailored services to clients.

The Bottom Line

Many marketers benefit from email marketing systems. Tasks can be completed faster, data can be accessed more quickly, and strategic decisions can be made more swiftly.

The majority of these email marketing tools are free or low-cost, and almost all of them offer a free trial before you buy. Try them out in your campaign to see which ones have the most valuable features for your company.

These email tools are great for launching and optimizing an email marketing or advertising campaign, as well as measuring and enhancing email interaction. Check out our roundup of the best bulk email services.