The internet has become an essential part of business, as it constitutes most of our interactions and our marketing. One of the major positives of adopting new technologies is the ability to free up company time that you could use interacting with clients and pursuing new leads. Here are a few ways that technology is transforming the real estate industry and how it can help you.
How Technology Can Help You
Technology has made it possible to streamline transaction coordinators, support professionals, and help agents stay on top of processes and tasks. With technology like this, you can recruit more clients, carry out more deals, and use other technology like the ones mentioned below to get more leads.
Online Real Estate Marketplaces
Real estate agents have often relied on an in-person meeting between brokers and potential buyers to make deals, but technology has kept this more simple. Online marketplaces are a secure way to see a list of the homes in a city or state that you’re interested in, plus users can sort homes based on their preferences. On top of that, these sites often offer virtual tours, which quickens the time it takes to buy a home.
Targeted Real Estate Ads
Looking for a home is incredibly stressful, which makes it more desirable to leave searching for one on the back burner. If your clients have ever searched for a home in an area, new ad tech will take over and show them targeted real estate ads. Targeted ads may focus on the number of bathrooms, a home’s proximity to another, or whether or not it’s close to a school. This can help your clients narrow down their home search.
Smart Devices for Security
Vacant homes are often the target for squatters or break-ins, so newly renovated and furnished homes can become a security risk. Google Home, Amazon Alexa, and many other smart sensors can monitor the house while also informing the authorities if a break-in down occurs. For extra security, landlords can install smart doorbells and locks, so anyone inside can see who is approaching the property through their smartphone.
Makes Repetitive Tasks Automatic
Real estate agents often have to fill out the same paperwork continuously across their properties. After a while, this paperwork can feel like a drag. However once you automate this process through the use of software, you can focus on researching new properties or marketing on social media. For example, if you’re a transaction coordinator, Paperless Pipeline software makes all transactions paperless, so you only need to send clients’ and agents an email with all the required information.
You’ll have so much free time that you’ll be able to create better relationships with your already existing customers, which will lead to more clients.
Better Price Comparisons
It’s impressive how much math a real estate agent has to do daily because they need to compare prices with other homes in the neighborhood, their size, proximity to restaurants and other amenities, and more. Real estate agents can now use artificial intelligence to estimate prices more accurately than they did in the past. Simultaneously, real estate agents can better negotiate with clients if they can predict a home’s purchasing price more accurately.
