Having numerous leads will surely bring a smile to any marketer. However, if you’re generating less than 5,000 leads per month, that might be one reason for your stress and anxiety attacks.
Unfortunately, many marketers, even from mid to large companies, generate just this number of leads per month. But there are marketers who are capable of scaling their businesses to new heights, as they’re employing the best lead generation tactics.
Lead generation
Lead generation focuses on collecting a potential customer’s information, which you can then use to reach out to them, converting them from web visitors into paying customers. However, turning leads to repeat customers is easier said than done. In fact, one statistic shows that four out of five marketing leads won’t convert into sales. Additionally, 61% of marketers agree that generating high-quality leads remains one of their biggest challenges. Many experts attribute the leading cause for this hurdle to the lack of lead generation tools.
Types of lead generation tools
As mentioned above, there’s a considerable chance that a particular lead generation tool won’t work for your company but is a perfect fit for another. T give you a general essence of a lead generation tool, here are the different types you can choose from as well as what they can do for your company:
- On-page lead generation: Aims to drive leads straight to your website through various campaign strategies you may employ.
- Email address finders: Allow you to connect with future customers who aren’t on your email list.
- CRM (Customer Relationship Management) tools: This tool enables you to connect and track leads who are already in your sales funnel.
As you can see, there are various tools you can choose from. Fortunately, you don’t have to get them all for your lead generation campaign to be successful. What’s important is for you to choose one or two tools to complement the campaign you’re running. Doing so will allow you to improve your company’s productivity.
Must-have lead generation tools for 2022
By using one or a combination of these lead generation tools, you’ll make it easier for you to generate leads adapted to these technology-driven times.
Here are five must-have lead generation tools for 2022:
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Auto dialers
If you’re primarily using the telephone to acquire leads, an auto dialer can be a robust tool in your arsenal. With an auto dialer, you can interact with more prospects while making the whole interaction process easier and convenient for your agents, increasing productivity.
Additionally, with an auto dialer or software like Drop Cowboy ringless voicemail, you can provide a self-service option for your customers. These types of software mean you wouldn’t be a hassle to your leads. So even if there are no live agents helping them, your customers can still gather relevant information about your service or product. That way, you won’t lose them due to the lack of customer support. Moreover, you can simplify your lead generation further with an auto dialer since you can import contacts from different sources, allowing for better integration.
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Landing page builder
A landing page builder is the perfect lead generation tool if you’re running highly targeted campaigns. Suppose you’re clicking on an ad promoting chatbots directed toward marketing agencies. You’ve landed on a homepage that isn’t for marketing agencies. In this scenario, you may lose interest since the landing page isn’t specific to marketing agencies.
As you can see, when you’re building your marketing channels, it’s best to utilize tools to allow you to create multiple campaign-specific landing pages quickly. The scenario above shows that a specific landing page will deliver more chances of conversion rates, and search engines will even reward your website for it, increasing your ranking on search engine results pages (SERPs).
Also, with the right landing page builder, you can duplicate your successful landing pages, allowing you to save time. Since you can conveniently copy a landing page, you’ll find it easier to conduct an A/B test, ensuring you’re using the right designs and logos that ensures better conversion.
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Marketing automation tools
With an all-in-one marketing automation tool, you can remove the hassle of incorporating multiple platforms, like email marketing provider, popup builder, landing page builder, etc., as the software will combine all these tools into one.
Moreover, many marketing automation tools will also include essential features like lead management. Since it’ll significantly make lead management easier, you can expect it to come at a higher price range. But if you have the budget for it, it’s best if you invest in this must-have lead generation tool.
Here are some benefits you can gain from these tools:
- Efficiency: Allows you to reduce staffing costs and free up your team’s time so they can work on other important projects.
- Provides accurate reports: Your business analytics is a critical aspect of your success. But reporting it can be an overwhelming process. Fortunately, with marketing automation tools, it doesn’t have to be a daunting task.
- Sales process automation tools
Like marketing automation tools, sales process automation software allows you to save time by automating routine actions. For instance, you can conveniently find a sales prospect since a sales process automation tool will notify you of any posting on a specific directory.
Additionally, sales automation tools can help you:
- automate follow-ups,
- train new sales team members better, and
- send payment reminders and invoices to clients without the awkward conversations entailed when following up with late payments.
Parting advice
With today’s technological advancement, there’s no reason you’ll get caught up with cold emailing or any other mediocre ways of generating leads. With the must-have tools mentioned above, you’re able to level up your lead generation strategies.
Again, generating leads won’t suffice in bringing your business to new heights. You must also make sure that your leads are relevant, willing to interact with your content, and, most importantly, interested in your products or services.
