InMobi has today announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. The company has not revealed the value of this all-stock deal but it says that the deal is a part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing.
As a result of this acquisition, InMobi will expand its operations in North America to Kansas City, alongside San Francisco, New York, Los Angeles and Chicago.
Commenting on the acquisition, Rob Roy, Chief Digital Officer at Sprint, said:
Sprint’s partnership with InMobi goes beyond this acquisition. We have been looking for a strategic partner that can deliver the latest digital marketing and mobile advertising technologies, besides having a deep appreciation of regulatory, privacy, and data concerns. This partnership provides Sprint with an innovative partner for driving our marketing success.
The acquisition of Pinsight builds on InMobi’s enterprise platforms and enables CMOs to deliver on consumer expectations through improved customer understanding for superior targeting, engagement and retention.
By combining network-level mobile data with data from mobile applications and mobile web browsers, InMobi, through the acquisition of PinSight Media, will provide CMOs an integrated end-to-end view of consumers, surpassing other platforms in the industry.
Naveen Tewari, Founder and CEO at InMobi, said:
With this acquisition we are creating the most powerful advertising and marketing platform for the U.S. market by unifying online and offline behavior, and providing CMOs with a way to reach and engage consumers, while remaining compliant with privacy and data protection requirements.
Pinsight Media is a mobile data and brand intelligence company that works with leading U.S. telcos and advertisers across verticals including consumer goods, retail, entertainment and finance.
It offers a comprehensive suite of advertising products and services that help businesses uncover new audiences, discover new market opportunities and define more effective customer engagement strategies.
The Pinsight Media acquisition also brings deep insights and a cutting-edge data management platform to the InMobi Marketing Cloud, providing enterprise marketers with a bridge between user behavior and an AI-powered marketing strategy.
