According to Adobe, Echo Dot has become the most selling smart speaker. The Amazon product seems to have surpassed its competitors in a surge of sales that has left it right at the top. Interestingly, Google’s Home product was the hottest selling product in the niche until late last year however, the Echo dot managed to usurp it and become the top selling intelligent speaker this year.
Adobe also said that while the market for intelligent speakers isn’t particularly massive at this point in time, it is growing rapidly. So, it is kind of like saying that these speakers aren’t household items at present however, they have the potential to become one.
And sales are growing make no mistake. Online sales grew 39% year-over-year, and they specially spiked during the holiday season. By specially spiked, we mean that 3 out of 4 speakers were sold during the holiday season. These reports were based upon an analysis of 14.3 billion visits to online retailers from May 2016 to May 2017, so they are pretty comprehensive.
Also considering that Adobe also tracks 80% of all transactions from the top 100 U.S. retailers, through its Analytics Cloud, the data can be assumed to be fairly accurate. This would mean that Amazon’s products are holding up well enough despite several new launched from competitors, both big and small.
However, Echo Dot’s lighter price tag had a big role to play in this. This is reflected further when you stop to consider the fact that Google topped the markets in terms of revenue both before and after the holdiays. Before the holidays, the Google Home grabbed 48% of revenue, compared with 33% for Echo, 17% for Echo Dot, and just 2% for Amazon Tap.
However, after the holidays, Google’s revenue share dropped to 40%, but still managed to exceed Echo’s 31%, Echo Dot’s 28%, and Tap’s 1%. Together of course, Amazon’s products still have a lead on the market. But the figures suggest that the company is not infallible despite its early start and, it needs to keep an eye on its competitors and improvise its strategy accordingly — if it wants to maintain its dominance in the speaker market.
