Beddit, Apple

Sleep is very important, just ask me. Or Apple for that matter. The Cupertino giant has acquired sleep tracking company Beddit. The company creates hardware and software that help in tracking the quality of your sleep. Beddit’s website however, will continue to be live despite the acquisition.

Founded in 2007, Beddit creates both hardware and software based products. Its offering are a little out of the box. For instance, the company’s latest product was the Beddit 3, which is basically a thin strip that you wrap all round your bed.  What it does, is that it analyzes your sleep and comes up with all sorts of data including sleep time and efficiency, heart rate, respiration, temperature, movement, snoring, room temperature, and room humidity.

That particular device costs $150, and while you could invest that much money for a very comfy recliner, the data from Beddit could actually help improve the quality of our sleeps. The company was founded back in 2007 and since then, has raised over $3.5 million worth of funding.

What could Apple want with Beddit though? I means sure, Apple has already proved that it is interested in anything and everything even remotely associated with technology however, an iPillow or a Mac Mattress would still manage to surprise everyone. Meanwhile, support and maintenance would continue as it is through the Beddit website.

You can also connect the Apple Health app to the Beddit Mobile app. Here is what the company has to say about the acquisition:

You can use Apple HealthKit to connect the Health app to the Beddit mobile app. Connecting the Health and Beddit apps is optional, and you control what data flows between the apps.

Beddit can sync data collected by the sleep monitor, such as Sleep Analysis, Heart Rate, and Respiratory Rate, to the Health app. You can also choose to allow Beddit to sync data you have stored in the Health app, including gender, date of birth, height, and weight.

Beddit handles all data, including data synced from the Health app, in accordance with the Apple Privacy Policy.

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