Wigzo — marketing automation platform which claims to be using ML (machine learning) for converting and retaining customers, has announced that it has raised an undisclosed amount of funding in a bridge round.
The round was led by the company’s existing investor 3one4 Capital. It also saw participation from Aarin Capital, Advantedge Partners and a few angel investors, including Arjun Sharma of Select Hospitality, and Mohit Gulati of Altius Ventures.
With new funding coming in, the Delhi-based startup is now planning to utilise the fresh cash to expand into North and South America. The startup is also looking to hire for its top deck as it now eyes global expansion. Commenting on this, company CEO Umair Mohammad, said,
Since the product addresses the problem (that is) global in nature and we have huge demand coming from overseas markets, it makes perfect sense to actively expand in new regions.
Founded in 2012 by Umair Mohammed and headquartered in Singapore, Wigzo is a contextual marketing platform that helps marketers send smarter communication via email or in-app. It allows to change content dynamically based on user behaviour on website and mobile app.
Wigzo has a plug-and-play solution that helps marketers effectively personalise all customer touch points across various channels, including email, mobile and web pages. It provides a comprehensive set of tools built for marketers that enables a machine-intelligence driven personalised campaign.
In August 2014, the company had raised seed funding round worth $100,000 from Guerrilla Ventures, Nikunj Jain and Outbox Ventures. In December 2015, it raised another $500,000 in the seed round, from around eight investors, including 3one4 Capital, advantEdge Partners, ah! Ventures, Akshay Garg, Manipal Global Education Services, Mohandas Pai, Sachin Bhatia and Singapore Angel Network.
