Botworx.ai, a platform for Authentic Conversational Commerce, today announced that it has closed its latest funding round, after raising $3 million. The said investment was led by Costanoa Ventures along with support from SV Angel.
The funds raised will enable the AI startup to build out its platform that enables brands to easily and affordably acquire, engage, and transact with consumers via popular messaging apps like Facebook Messenger, WeChat, and iMessage.
The platform features full lifecycle management and analytics, an AI-powered natural language engine and industry-leading commerce, trust and security features. Adding more about their vision, Mahi de Silva, CEO of Botworx.ai says,
Chatbot technology is a leapfrog opportunity for brands to elevate ephemeral digital marketing campaigns into engaging and long-lived conversations with consumers. Despite all of the technological innovation, marketing is still done one campaign at a time, where brands have very limited access to audience profile and engagement data. We’re building Botworx.ai to give brands greater power to acquire customers, engage them with content and monetize the engagmenet.
Commenting on the funding, Neill Occhiogrosso, Partner at Costanoa Ventures, said,
Botworx.ai is building an end-to-end platform that allows businesses to message directly with consumers instantly without having to open a separate app. This will change the way businesses engage with their customers, allowing every interaction to be personalized and one-to-one.
Botworx.ai was founded in 2016 by Mahi de Silva, Manoj Malhotra and Mark Fruehan, co-founders of AdMarvel, which evolved into Opera Mediaworks, the third largest mobile advertising company in the world. Leaning on their success automating the buying or selling of mobile advertising, Botworx’s leadership team is now focused on building a bot creation and management platform. It will allow brands to use their chatbots and messaging services not just for customer service and retention, but for acquiring customers as well.
The company is headquartered in Los Altos, CA with a global team that spans Europe, Asia and Latin America. It enables brands to elevate marketing into conversations that are immersive and persistent — with tools to measure, optimize and manage the full lifecycle of a brand experience. The end-to-end platform helps companies acquire, engage, educate, communicate, entertain, and transact with the billions of consumers around the globe that use popular messaging apps everyday.
