Adstage, the go-to platform for managing search and social pay-per-click (PPC) campaigns, is looking to increase the number of channels it supports. The platform is now looking to offer integrations with a wider range of automation and customer relationship management (CRM) tools in order to optimize and report a particular campaign.

The company’s new product, named AdStage V2, comes along with AdStage Universal Data API. It now lets advertisers import cross-channel campaign data into other platforms for reporting and intelligence. AdStage V2 will soon support a greater number of channels such as Snapchat, Pinterest and DoubleClick and integrate with third-party applications such as Salesforce, HubSpot, Google Analytics and more. AdStage already integrates with Google AdWords, Facebook, LinkedIn, Twitter and Bing Ads. The platform will thus enable marketers to manage almost all the digital aspects of their marketing campaign through this product.

The API (Application Programming interface) will aid clients in accumulating data from major search engines and social media platforms and leverage it by the Adstage V2 features. Prior to this nifty little feature, the entire process had to be carried out manually.

The company’s Chief Executive Officer Sahil Jain elaborated upon the same in a statement.

The applications of the Universal Data API are expansive, and, while we’re ecstatic that we can empower users to ship or ingest deep cross-channel ad data into other tools, services, and systems, we’re even more excited to see how the API is used to go beyond those core applications. For example, in one weekend, an engineer at AdStage built an Amazon Alexa Skill, Slackbot, and Google Docs App that read out ad campaign performance and reports. With the rise of data accessibility, AI systems, and integrations, this flexible API can serve endless current and future marketer needs.

To date, AdStage which was founded by Sahil Jain and Jason Wu in 2012, has raised more than $10 million in funding. In September last year, it raised $2 million from Verizon Ventures to establish a product suite based on marketing tech. It now manages more than 18,000 advertising accounts and $100 million in quarterly ad spend.

Since a long time, AdStage has been striving to offer a multi-faceted product that doesn’t define it to advertising only. It had launched an Automate product in January last year, that was supposed to bring greater automation to AdStage advertisers. Automate allowed advertisers to create rules that automatically adjust their ad campaigns across Google, Bing, Facebook, LinkedIn and Twitter in a standardized manner.

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