Samsung’s previous flagship phone — the Galaxy Note 7 now lies buried within the conscience of humans as a ticking time bomb. The Korean giant announced the demise of the phone a couple months back, it has since been investigating the cause of the explosions.
There have already been reports of the investigation coming to an end and the company submitting the results to other foreign agencies to confirm them. Now, according to sources privy of the matter, Samsung is expected to release a report of its findings to the masses this month. This development was first reported by JoongAng Ilbo newspaper on Monday.
Samsung had the hardest time in the last couple of months, where it didn’t only have to face the explosions but also the public rebuttal against their device. It is believed that the Korean giant rushed to release the Galaxy Note 7 before Apple’s iPhone 7 lineup and that’s where it all went wrong. The whole fiasco became one of the most costliest product safety failures in the history of tech products. Samsung has previously a bounced that it expects the profits to tank by a hefty $5.1 billion in the coming three quarters. It’s market value also took a hit and was down by a massive $24 billion (approx) while the reports of the fires were at a peak.
Now, the investigation of the fires, which is believed to stem from a combination of causes, is the only way for Samsung to rebuild its brand and regain consumer trust in the process. It is critical for the company to spend enough time on this investigation and work towards avoiding a similar mistake in its next smartphone release — Galaxy S8. It has decided not to reveal the device at CES 2017 but instead do the unveiling at an exclusive event in April in New York. The S8 is expected to pack the 10nm Snapdragon 835, 8GB of RAM, edge-to-edge bezeless display, and it’s first-ever virtual assistant.
