MarianaIQ, an Indo-US artificial intelligence startup, has announced that it has raised $2 million in its seed funding round from Exfinity Partners.
The company was founded by Abhishek Kashyap, Soumyadeb Mitra and Venkat Nagaswamy in Delaware, U.S in 2013. It was formed with the vision of building a business in applying artificial intelligence in business-to-business marketing.
Venkat Nagaswamy, CEO of the company, said,
MarianaIQ’s AI tool is geared towards auto mating all steps of the account-based marketing process and providing today’s marketer a flexibility to easily find, select, reach and engage the target client base.
Commenting on the fundraising round, V Balakrishnan, managing partner of Exfinity, said,
B2B Marketing is much more complex than B2C marketing. Target audiences for B2B communications are amorphous, made up of groups of constantly changing individuals with different interests and motivations. Mariana’s neural network takes customer purchase data and then codifies individuals using internal, external public and proprietary data sources. Hyper-personalisation enabled by Mariana improves effectiveness of B2B marketing.
The company aims to help marketers deliver the ‘right content at the right time through the right channel to the right person.’ It leverages deep learning technology to identify the right person inside a business first, then it creates marketing that’s personalized, but automatically and at scale.
The company has two products – Prospect IQ and Conversion IQ. Prospect IQ enables to identify new prospects and reach them on social platforms, at 2x the average frequency. While Prospect IQ focuses on prospects ABOVE the funnel, Conversion IQ focuses on leads IN the funnel, enabling to reach existing prospects effectively.
As per the company, its solutions are ideal and accessible for all industries in the B2B space. Companies which are already using this new form of marketing include Fuze, MemSQL, Egnyte, WhiteHat Security, among others.
Earlier, the company had raised $2 million in its seed round which was led by Blumberg Capital MD Bruce Taragin, along with participation from angel investors including Gokul Rajaram, Gerri Elliott, and Semil Shah.
