After having launched Apple Music for Android platform, Apple — as rumoured and somewhat expected — is drawing curtains to its soon to be redundant Beats Music service. As Beats Music disappears into oblivion on November 30, Apple’s highly promoted music service, Apple Music will take over its place.
Apple’s decision to shut down Beats Music is partly attributed to the fact that it would rather see its own music service remain popular for the long run than a service that it acquired last year. Beats Music was started by Dr. Dre and Jimmy Lovine and was bought by Apple in 2014.
Apple has carefully planned out its move and a smooth end for Beats Music. It launched the Android version of Apple Music way before it shut down Beats Music, in order to allow users to retain their profiles while they switch over to Apple Music.
With the end of Beats Music, Apple will also terminate all subscriptions to the service and will allow users to transfer this profile to Apple Music. After acquiring Beats Music, Apple did not immediately shut it down, but tested its newly launched service by offering a free trail run for 90-days.
Apple Music is currently available on all iOS devices including Apple Watch, Apple TV and is also on the Android platform.
A statement from Apple said:
All the pros that curated music for you are still crafting more amazing experiences.
The launch of Apple Music in June, sent the speculations circulating that Apple might not want to keep two services under its digital music segment. Wishing to give a tough completion to other music service providers such a Spotify, Apple came up with its own music service that benefited from its iTunes store.
Beats Music was acquired by Apple for a sum of $3 billion. It received the following divisions as part of the deal: Beats speakers and headphones, Beats Music, and Beats company executives. Former Beats executives Jimmy Lovine, Dr. Dre and Trent Reznor played a major part in development and launch of Apple Music.
