Goibibo, the online everything-travel booking platform, has announced the launch of a new feature which now enables users to book “Flight + Hotel” in a single cart of its mobile application. The company claims that this is the first of its kind travel app offered by any company in this domain.
With the introduction of this new feature, while the user is searching for flights between origin and destination, he/she can now add a hotel in real time. This will helps users save significant amount of money. It will also provide a simple 2 tap process of check out and ease of payments.
Overall, the install base of Goibibo has crossed 6.5 million with more than 1.2 million new installs run rate on a monthly basis. It is aiming to reach more than 11 million installs of its mobile app by the end of December 2015.
Goibibo has been the No 1 app on Play Store under “Travel” category and largest travel mobile commerce application in India by transaction numbers. Approximately 60% of hotel bookings and 40% of air bookings takes place on company’s mobile apps.
Ashish Kashyap, Founder & CEO of ibiboGroup, said in a statement,
Deployment of Flights + hotels on mobile is an industry first from our end. This was a challenging project as we needed to make it very simple for consumers to be able to do the real time bundling in few taps and yet be able to access all information. We believe that this is an excellent example of technology, user experience & design innovation from our end. As the number one hotels aggregator in the country, we want to make accommodation play as the center of our innovations. This pioneering launch is clearly in this direction!
Goibibo, a subsidiary of ibiboGroup, which was co-founded in 2009 by Deepak Tuli, Vikalp Sahni, Sanjay Bhasin and Ashish Kashyap, enables travellers to search, compare and buy from across categories and width of travel suppliers, including hotels, holidays, air tickets, bus tickets and car rentals.
