Clapsnslaps.com, online crowdsourced movie review and online entertainment analytics platform targeted specially at Bollywood flicks, has raised $1,50,000 in its second round of angel funding from R M Picture Company Pvt. Ltd., a Mumbai based production house.
With the new funds coming to the company, Clapsnslaps will be using this fresh cash influx to upgrade its technology infrastructure and boost its operations. It will also use money to hire new people to the company.
Founded in 2013 by Pravin Shah, clapsnslaps’ website provides crowdsourced movie reviews which are written by its users. Currently it only provides reviews of Bollywood films. Earlier, it had raised Rs 1 crore from an undisclosed investor in its first angel funding round.
As per the startup, it has more than 10,000 registered users on its portal. It claims to have over 70,000 monthly unique visitors and more than 1,30,000 monthly page views.
In this space, the company will compete with the players like Desi Martini and Now Running along with other digital entertainment portals and Indian editions of IMDB and Yahoo Entertainment.
Looking at a broader scenario, investors are finally going in for the digital media and many online media companies have raised funding to further boost their growth. Recently, a blog on tech, digital businesses and others iamWire sold minority stake to China based investors, while entrepreneurial storytelling platform YourStory raised close to $4 million in Series A round.
Websites like The Better India (targeted towards reporting good stories about India) and ZenParent, a parenting tips website have also raised funding.
