microsoft, windows defender, windows 10, anniversary update

This is sure to bring joy to Windows fans across India. Microsoft, in a blog post, has announced that New Delhi, along with 12 other cities, will play host to what the redmond giant is calling, “Global Fan Celebrations” on the launch of Windows 10 on July 29th.

Apart from New Delhi, Microsoft will be organising these special events in 12 other cities around the world, including Sydney, Tokyo, Singapore, Beijing, Dubai, Nairobi, Berlin, Johannesburg, Madrid, London, São Paulo, and New York City.

These celebrations will offer hands-on opportunities, experiential demos, entertainment and opportunities to meet the Windows team.

Announcing the launch of these ‘global fan celebration’ events, Microsoft says,

We will celebrate the unprecedented role our biggest fans – more than 5 million Windows Insiders – played in the development of Windows 10 at special events in 13 cities around the world

Apart from this, to make upgrading easier for you, Microsoft has ‘worked closely’ with retailers to introduce programs to help people easily upgrade, including Best Buy, Bic Camera, Croma, Currys/PC World, Elkjøp, Jarrir, Incredible Connection, Media Markt, Staples, Wal-Mart, Yamada, Yodobashi and many more leading retailers from around the world.

Tech Bench services will provide support for those upgrading to Windows 10, data migration services to help people move files from old PCs to new PCs, and experience stations where people can try out Windows 10.

Microsoft also detailed out its new, revamped digital advertising campaign, which is set to kick off on July 20th, and run till July 29th with the first wave of TV and digital ads highlighting how Windows 10 delivers “a more human” way to do things.

The Redmond giant will also be starting a new year-long philanthropic initiative, wherein it will be partnering with 10 global and 100 local nonprofits to help them upgrade the world. A total $10 million cash investment will be made in support of their missions and to promote awareness of their causes.


Leave a Reply

Your email address will not be published. Required fields are marked *