Bangladesh

Grameenphone launches co-branded smartphones with Lava And Okapia

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Bangladesh is experiencing a rapid  economic growth, however the rapid pace of economic growth is creating huge differences in other levels of growth, such as the level of communication and network.

Currently, only 23% of the mobile phone users in Bangladesh use smartphones.To close  this gap in growth and communications and to promote the smart network, Grameenphone has agreed to a strategic alliance with Lava and Okapia to present low range co-branded smartphones to users .

At a local hotel,  the largest telecom operator in Bangladesh, Grameenphone unveiled the affordableLAVA Iris 505 and the OkapiaAlo.

The Lava Iris 505, priced at only Tk.2945 packs a 4.0″ TFT WVGA Screen, a 1.3 GHz Dual Core processor, a 4 GB ROM coupled with a 512 MB RAM, a 2 MP rear and a 2 MP front camera, and a 1400 mAh Lithium-ion battery. Run by Android 4.4 KitKat OS, the phone is 3G, EDGE, and WiFi enabled.

OkapiaAlo has got 3.5 inch screen, Dual Core, 1 GHz processor, 1  4GB ROM and 512MB RAM, 2MP rear camera and VGA front camera runs on  Android 4.4.2 has 3G, Wi-Fi, BT features with memory extendable up to 32 GB only at Tk. 2595.

The availability of smart phones at such an affordable price is likely to strongly empower the workforce, specially the demography of the workforce who are assigned in very remote areas of the country.Increased communication is likely to stimulate the flow of resources in the economy. Everyone who were previously deprived on the internet may now use the smart technology to lead their daily lives.Customers are also entitled to receive value propositions from Grameenphone for purchasing the handsets. To capture the 77% basic phone users this strategy is highly likely to be in favor of Grameenphone.


Writer, Bangladesh Edition


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