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Former Twitter Exec Tarun Jain Joins Flipkart As Products Division Head

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And it isn’t just Google which is loosing its senior exec cream to Flipkart. Post those multiple hirings from the search giant, Flipkart has now roped in a senior exec from Twitter. The hiring being in the form of Tarun Jain, a former Twitter executive who will now head the product division at Flipkart.

Tarun Jain has worked with Twitter as the group product manager in the San Francisco Bay Area, where he was leading the product strategy for several of Twitter’s advertising and commercial products.

Going forward, Tarun Jain will now be responsible for driving business strategy, product vision, roadmap, execution, partnerships and customer adoption at Flipkart and will be reporting to entrepreneur-in-residence Ravi Garikipati.

Ravi Garikipati of Flipkart, said,

He (Tarun Jain) possesses deep understanding of the digital advertising solutions and we believe that his leadership will bring invaluable insights and contribute to the growth of ads group at Flipkart.

Prior to working at Twitter, Tarun was working at Google, where he built and scaled AdWords Express, Dynamic Ads, Google Offers and Google Shopping.

Looking at Tarun’s portfolio, Flipkart will obviously extensively use for growing revenues through on-site advertisements and other advertising-related revenue generation streams —  an area which Flipkart hasn’t really targeted much till date.

In one year, Flipkart has made several strategic hires in order to beef up its top management. The company’s hires includes former Google product head Punit Soni to head the product division at the ecommerce platform.

The company also appointed former McKinsey director Saikiran Krishnamurthy as the chief operating officer of its commerce division. Peeyush Ranjan, who worked at Google, was also hired by the company as senior vice-president and head of engineering.

The company is expected to get listed in the coming months and this high-profile and experience people in the company’s top management will definitely will help the company in IPO.

Flipkart, which has raised $3.15 billion in funding since its inception in 2007, continuous to face stiff competition from global e-commerce giant – Amazon and the ever fast-catching, Jack Ma-backed India counterpart, Snapdeal.

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