As many of you may have already noticed, Flipkart has undergone a major design overhaul, as far as it logo and Tagline are concerned. The old wheeled cart has now been replaced by a bright yellow, 3-Dimensional shopping bag, pretty much indicating Flipkart’s increased focus towards a more mobile-driven platform.
The new logo has been conceptualised and designed by its in-house design team and Umbrella Design
While the earlier logo featured a speedy “F” alphabet carried forward by two small wheels, the new logo is a stark departure from the same, with the alphabet “F” now getting itself embedded on a shopping bag sans its wheels.
The new logo also features a lighter hue of blue as compared with the darker, Royal Blue sort of hue which Flipkart employed earlier. It is noteworthy, that the new logo will help Flipkart’s app become more recognisable and prominent in that glutted home screen of yours.
Apart from the logo, Flipkart’s website now also has a tagline, something we never really saw prominently from India’s most valued startup (that’s $15 Billion, just so you know). The new tagline goes like this :
Ab Har Wish Hogi Poori (All wishes will now be fulfilled)
The website too has got slight changes with respect to the overall color scheme. Once again, the familiar dark blue hue has been replaced by a light, contrasting blue shade which is inline with its new logo colours. Don;t be too surprised if you see a revamped Flipkart website, considering that the current design has been there for quite some time now. That being said, a website change may still not be on cards, looking at e-commerce companies’ focus towards smartphone apps.
A rejigged brand identity is also an indication that Flipkart is set to evolve to a more smartphone driven platform, a transition which its fashion subsidiary Myntra has already undergone.
And while the new logo is contrasting, we pretty much seem to like it, as compared to the previous, more dull colour usage.