Nayi Disha Studios, an educational gaming start-up which uses Motion sensing tech to develop educational games, has raised a seed funding of Rs. 2 crore from Ajay Relan, Managing Partner of CX Partners.
With this newly raised fund, the company is planning to expand across India and international markets, particularly Middle East, Singapore and the APAC region.
Nayi Disha was founded in 2012 by Kartik Aneja and Kushal Bhagia. It uses motion sensing technology to build educational computer games for school and pre-school students. With such games, the company is aiming to make learning fun and engaging.
Nayi Disha’s motion sensing tech helps children to learn through their respective learning styles, whether it is by looking or listening. It employs natural user interfaces, rich 3D visuals and weaves stories around the usual school syllabus.
Kartik Aneja, co-founder of Nayi Disha, said,
The demand is huge. Children obviously have different cognitive abilities, and there are a lot of schools today that have recognized this, and have responded well. We’ve created about 30 apps so far, and are now looking to break into the consumer market as well. We’re looking at selling the product in brick-and-mortar retail stores as well as online.
The company claims to have partnered with many schools and pre-schools in Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Jaipur, Delhi, Gurgaon, Noida, etc.
While there are many companies offering smart classroom solutions across India, there continues to be a lack of startups looking to use disruptive tech to transform India’s education sector. Nayo Disha though, is a fine example of the latter.
Recently, i2Play launched Spicetoons, an online multi-player virtual gaming world for children of age group 6 years to 12 years.