If you have been running a business project on the side or have decided to go ahead and dedicate the majority of your time for it, you should certainly consider exploring your options and stick to more than just conventional methods.
One of the best examples of thinking outside the box would be using some underrated social media platforms. And Pinterest is certainly one worth looking into.
According to pinterest statistics article by Oberlo, the platform has about 300 million active users every month. Compared to the likes of Instagram and Facebook, the number is pretty meager. But that is not necessarily the worst thing. Why? Well, you will find out by reading the rest of this article.
Better Engagement Rate
Before getting to the tips themselves, it is worth mentioning that one of the biggest advantages of having a focus on Pinterest account would be the fact that it has a much better overall engagement rate. And with recent new features that allow everyone to perform visual searches, that number is going to go only higher.
Creating the Account
There is not that much to talk about this one. The process is more or less the same except that you need to create a business account rather than a regular one. Make sure that your profile is filled and has all the necessary information. Confirm the website.
Once these things are finished, you can start with board creation. If you have no experience, there are plenty of quick tutorials online on how to do that. And once you get the hang of it, you should be good to go.
Finally, start pinning. Depending on the browser you are using, you will have to install the appropriate browser button. Similar to board creation, you can find a fair share of information online about it. And if you want to automatize the whole process, there are tools like Hootsuite which allow you to plan social media posts in advance.
Add Save Buttons
Now on to the tips. Let’s start with the save button which, on the surface, might not seem like that big of a deal, but if you are thinking long-term, it will certainly make a difference.
You can allow people to save your content and increase the engagement rate at the same time. Even if they do not have a Pinterest button on their browser, they can still save every image that they want.
Consistency
You might end up in a situation when there is not enough content for you to post on. Well, if that happens you still need to push through and find a way to remain consistent.
If you stop being active, people will start to look elsewhere or forget you altogether. A good tip would be looking at the competition and researching what they are doing, or perhaps pinning your most popular pins from the past again could also be a good way to fill in the hole until you find a more permanent solution.
Focus on Quality
In this context, quality means more than just small descriptions of services or products that you are promoting. Since Pinterest is all about visuals, you need to make sure that every image is of the highest quality possible. If you are the one taking all the pictures, make sure you do that properly. Or hire a professional.
Use Words
Like already mentioned, it is a visual platform but you can find merit in putting more effort into descriptions. Search engine optimization is the biggest reason behind this and you should be aware of how important it is to optimize the content so that you receive organic traffic.
Growth of every social media is important and if there is a way to boost it, you should be consistent in this aspect as well.
Remember the Social Aspect
Pinterest might not look like Instagram and Facebook, but it is still a social media platform. This means that you should take advantage of having access to a lot of potential customers. Engage with them and you can expect reciprocation.
Analytics
Image source: Unsplash.com
Like most similar websites, Pinterest also has its Analytics tool which helps you to keep track of data and delving deeper into things that need improvements or adjustments. Running an effective campaign without such information would be more or less impossible.
Look at Competition
There will be a time when you start struggling for new ideas or feel like what you are doing is not good enough. As a rule of thumb, it is always good to broaden your horizons and see what others are doing. You do not have to copy them completely, but it should still give a fresh perspective and help you with getting your mojo back.
To sum things up, these tips should help you with running a more efficient Pinterest campaign. If you have not had a chance to do anything like that before, you should be much better off after reading stuff in this article.
