SHAREit, one of the largest content-integrated distribution platform in India, has announced the appointment of Karam Malhotra as the CEO for India. Karam Malhotra will lead the business in the Indian market with an aim to deepen its reach, sharpen the focus on local consumers, attain more user base, and build into an infrastructure company.
The company had recently acquired South India’s number one OTT platform FastFilmz which was co-founded by Karam Malhotra in 2015. Besides being the co-founder of Fastfilmz, Karam also co-founded Greatest Common Factor (GCF), an ed-tech company.
Commenting on his appointment, Karam Malhotra, CEO, SHAREit India says,
SHAREit is looking forward to ramp up its presence in the country and capitalize on the massive shifts in consumer behavior. My vision for SHAREit is to nurture a community that looks to share all aspects of their digital entertainment, using technology at the core of new user experiences. I am excited to bring all our learnings from FastFilmz of serving the masses and apply that to SHAREit to further drive its popularity in the country.
With an aim to become India’s leading social digital entertainment platform, the company has collaborated with leading Indian content aggregators to strengthen its content catalog. It recently partnered with companies like Times Music, Speed Records, Comedy One and Juggarnaut book publishing etc. to become the largest source of entertainment for its users in India.
