OnePlus has announced that it has signed Bollywood actor Amitabh Bachchan as its brand ambassador for India, or as the company said, its first-ever ‘OnePlus Star’ – which is a select group of distinguished OnePlus users.

Commenting on this, Pete Lau, CEO and Founder of OnePlus, said,

We are delighted to welcome Mr. Bachchan as our brand representative in India. As the brand grows to the next level, we aim to continue to bond with our community in a more meaningful and engaging way. Our association with Bachchan will further strengthen this bond, give our users a greater sense of purpose and help the brand scale to new heights.

Amitabh Bachchan, commenting about his association with OnePlus, said,

It gives me immense pleasure to be working with the most exciting technology brand in India, OnePlus, a truly disruptive technology company known for its premium quality and craftsmanship.

OnePlus, even though with their huge fan following, is being seen as the geek brand. This image of the company may come in way of the plan for expanding its reach into the offline market. With Amitabh Bachchan becoming the brand ambassador, OnePlus has more chances of becoming a household name.

The company has recently inaugurated its first ever experience store in Bengaluru. It is being positioned as the destination to experience the complete range of OnePlus products. Currently, accessories and fan merchandise are being sold at its experience store.

OnePlus is selling its flagship smartphone — OnePlus 3T exclusively via Amazon in the Indian market. The 64GB variant is priced at Rs 29,990 while the 128GB model costs Rs 34,990.

This year, OnePlus will be launching the successor to its OnePlus 3/3T smartphone. The upcoming flagship smartphone is rumored to be called OnePlus 5 instead of OnePlus 4 because the number four is considered to be bad luck in China. It could be launched around May or June.

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