Samsung Galaxy S8 is one of the most anticipated smartphones scheduled to launch in April. While we are unsure of the existence of an AI assistant ‘Bixby’, yet another name ‘Samsung Hello’ has spurred in the market. The Korean giant recently registered a trademark in Europe with the same name. With the description provided in the trademark filing, the mentioned feature could be AI-powered too.

The description for ‘Samsung Hello’ reads as under,

Software that enables block users or computers and mobile devices to access, aggregate, organize and interact with the content, information and images and topics of general interest to such users.

Application software that gives personalized features and information based on user’s preferences in the fields of weather, games, travel, science, health, contact, music, and social news entertainment, via voice command and voice recognition.

This feature sounds similar to Google’s Now feed, though it is possible Samsung Hello may include voice competency as well. Samsung Hello could also be a feature included in Bixby or might pop-up as a different feature altogether. Though features of both Bixby and Samsung Hello overlap, we’ll have to wait to see what could be Samsung’s next move relative to the registered trademark.

Moreover, reports have revealed that Bixby will have control over the Galaxy S8’s camera as well. It will most likely enable users to carry out visual searches and text recognition. Samsung Hello might prove to be an additional support to the aforementioned feature, curating results according to the user preferences.

Samsung may be looking to launch the device on March 29 at an exclusive event to be held in New York. Apart from an AI Assistant, other significant features include water resistant screen and bezel-less display. Samsung is already hogging all the supply and plans to include the latest Snapdragon 835 processor under the S8’s hood.

Samsung plans to take on existing assistants such as Apple’s Siri, Google’s assistant along with Amazon’s Alexa. Rumors already suggest a significant advantage over the existent assistants as ‘Bixby’ could include support of over 8 languages. These include Korean, German and Chinese among others.

Samsung has also decided to include smaller battery packs into its rather large-screen bezel-less phones. The rumored 5.8-inch Galaxy S8 will be powered by a 3,000mAh battery, whereas the 6.2-inch Galaxy S8 Plus will be powered by a 3,500mAh battery.

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