And about a month away from commencement, Mobile World Congress is already brewing with pre-excitement and dire straits. Another smartphone giant walks out of the show which might sound pretty disappointing to the eager-to-attend attendees. Popular Chinese hardware maker, Xiaomi will not be leaving its impression on the show. As of today, one of the team members aware of the situation confirmed the company’s missing presence at the MWC to TechCrunch.
Prior to the exit of Xiaomi from the show, the head of Samsung’s mobile business, Koh Dong-jin, stated that there is no timeframe for the upcoming Galaxy S8’s reveal at the MWC. With no new smartphone in hand to debut, Xiaomi took the tough decision to skip the event.
The news comes on the heels of Xiaomi’s international head Hugo Barra leaving the company after streaming its influence for about 3.5 years. Hugo not only led Xiaomi’s aggressive international expansion drive but was also responsible for building a strong, globally-minded executive team. The company also delineates the rumors of Mi6’s imminent launch at the time of the event.
As we all are aware of Mobile World Congress is one of the world’s largest gathering for the mobile industry, organized by the GSMA and will be held in Barcelona from 27 February – 2 March 2017. The show presents a gateway to smartphone manufacturers to show off their brilliant designs and distinct devices to a global audience. The company’s disappearance might leave a betrayed mark on the Xiaomi’s fans all over the world.
Though it may help the company regain its pace and help it focus on future projections and strategies. The company recently admitted that Xiaomi has grown ‘too fast’ in the last couple of years. In an ambition to expand globally, the company has extensively poured in humongous sums of capital into the businesses.But now it reveals that Xiaomi is currently transitioning and plans to slow down and streamline operations. The decision to skip the event lines up with the company’s prior commitments and issues.
At the MWC’2016, the company unveiled its flagship smartphone Mi5 through a press live-streamed event. The company also launched Mi TV 4 sets a new standard for thin televisions earlier this month. Though lack of Xiaomi does not make the event less exciting, it still has lot of expectations tied up.While the already established companies like LG and Sony will be revealing its further developments and new line-ups; other industry players might make a comeback with the show including Nokia and Blackberry.
As the first month of the year, January has been quite fluctuating for Xiaomi, let’s just hope that the rest of the year for the Chinese multinational ends well. With the stepping down of Hugo Barra and reports of uncontrolled growth, the company has a lot of concerns to settle off.
