Looking at how things have been turning out for Oyo lately, the company is now dangling with a new business expansion strategy, to make sure it becomes a real company in the wrong run, and turn out to be a Housing.co/100s like those–saga.
The company has today announced the launch of ‘Oyo Townhouse’ to cater to the needs of the millennial travelers. This property has completely been developed by Oyo to provide a more customized and hospitable experience.
Oyo Townhouse can be seen as the company’s flagship product, positioned as a friendly neighborhood hotel. The new properties will break away from the one-size-fits-all approach of traditional Indian hotels. These hotels will be designed to complement the neighbourhood they are present in. The company has approached the idea of hotels with a new, fresh and trendy outlook.
It further plans to completely redesign every single element of the hotel experience, be it the complimentary breakfast menu or the booking process. The Townhouse wouldn’t exclusively be a hotel for residency purposes but it will much more, says the company. It will operate as a hotel, community hotspot, cafe, and merchandise store to deliver an all-encompassing experience to travelers.
Speaking on the launch of this Townhouse property, Ritesh Agarwal, Founder & CEO at Oyo, said
We are confident that our guests will love the experience of these tastefully done properties staffed with OYO Townhouse Managers trained to deliver authentic and unique Townhouse service. This launch marks a milestone in our journey towards the next level of Hospitality, consolidating our position as a category innovator and leader.
Though the company has been teasing their very first Oyo Townhouse property on social media but there is currently no information about where this ‘hottest property in town’ has popped up.
Hottest spot in town! Unveiling in a few moments from now… pic.twitter.com/8yvNo0orgO
— OYO (@oyorooms) January 24, 2017
For building the Townhouse experience, the hotel aggregator is now planning to use its existent resources and technology stack to promise a bundle of new offerings. These solutions developed using “state-of-the-art technology and patented processes” will provide consumers with a redefined traveling and stay experience. Talking about the same, Ritesh further adds,
OYO Townhouse proposition is based on the needs of Millennials who attach great importance to individuality and self-expression. The “neighbourhood” connect is a result of understanding that Millenials like to switch seamlessly from work to play. They want freedom to choose, change and decide at a moment’s notice, but that flexibility is not extended to quality and consistency of service, which remains non-negotiable.
Oyo is looking to redefine the hospitality space with the debut of its Townhouse properties. The company is currently eyeing an expansion to over 12 cities by the end of 2017. It plans to build more than 250 properties with over 10,000 rooms in the coming months. We will have to wait for Oyo to open the doors of its Townhouse to provide you with a better perspective of this promised experience.
The platform is operating more than 7,000 hotels and 70,000 rooms in over 200 cities in India and Malaysia. This move from the company also comes on the heels of its recent $61.8 million funding led by its existing investor SoftBank. None of the existing investors — Greenoaks Capital, Sequoia Capital and Lightspeed Venture Partners participated in this round.
