EA, Electronis Arts

Game publisher/developer EA has announced several changes to its product oriented organisational structure that will see quite a few of its partnering development studios brought under the single international banner of ‘EA Worldwide Studios.’

In a sufficiently self-explanatory post on the company’s official blog, CEO Andrew Wilson stated that the formation of EA Worldwide Studios would strive to bring together the “top creative talent” in every single one of the company’s studios “to work on EA’s powerful brand portfolio and new IP.

The studios that will be involved in this reorganization include the likes of EA Mobile and Maxis led by senior VP Samantha Ryan who will also be taking on the leadership role in Bioware, the studio which is best known for its immensely successful RPG titles Dragon Age and Mass Effect.

And In turn, Samantha Ryan will be reporting to Patrick Soderlund who will be heading the EA Worldwide Studios itself.

As for more, the Frostbite Engine team will move into EA’s new central Technology group which will be led by the company’s Chief technical officer Ken Moss.

Apparently, EA is seemingly merging its console and mobile divisions by reportedly bringing Maxis into the mix.

By bringing together such expertise out of all of these distinct platform developers and gluing them in with the Frostbite engine, EA should be able to successfully upgrade the performance of several inconsistent studios like EA Mobile and Maxis. And hopefully, it’ll end up giving gamers everywhere better games across the board with a more consistent EA identity.

Andrew Wilson stated that the organisational changes have been implemented as an essential part of EA’s persistent efforts to be a company which puts its players before everything else, adding that:

at a time when players are engaged in games across more devices, the tenets of making great HD and mobile experiences are converging. Our ability to blend our strengths to deliver amazing games across genres, geographies and platforms, in a networked environment, is central to our future success.

It’s clear that EA is trying to prove its stated ideology of putting gamers first and overturning the consistent flow of negative opinions, an aim which it made abundantly clear earlier this year. It also entirely skipped E3 to host its own  personalized conference in order to “connect directly with players and create a meaningful experience for them

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