California-based marketing platform Boomtrain has today announced that it has acquired Indian messaging client Nudgespot to facilitate the development of an AI-powered chat platform for businesses. The terms of the deal haven’t been disclosed by either parties.

Boomtrain is one-stop personalized notification solution that uses artificial intelligence to drive relevant interactions in the form of increased clicks, engagement and revenue through customer communications. On the other hand, Nudgespot is a SaaS-based messaging application that helps businesses communicate with their customers(very much like Intercom, Smooch and others) via a live chat windows embedded inside an app or a website. But, do you see what I do? They’re like a perfect match for each other!

The acquisition of Nudgespot will accelerate our strategy to enable AI-powered communications between businesses and their customers.

says Nick Edwards, CEO and founder of Boomtrain.

The two companies have been partners for about an year and are currently co-developing a messaging application that combines the best of both of their platforms and technologies. Boomtrain aims this to be the first productized messaging app that can be fully integrated into any marketing suite.

This gives marketers the ability to incorporate multi-channel chat functionality, combined with our artificial intelligence platform, to facilitate personalized, scalable conversations with their customers. 

says Edwards.

He further also adds that AI-powered chatbots are currently at a very nascent stage of development, but one could definitely expect the integration of the same in the platform very soon. Their research team is currently building highly opinionated chat bots to serve specific, mostly transactional use-cases.

In addition to this, Boomtrain is also looking to expand its presence in the Asia Pacific region with this acquisition. The combined entity will have 70 team members working from offices located in both San Francisco and Bengaluru. Boomtrain will continue to expand its global footprint with the release of this AI-powered messaging platform in the near future.

Commenting on the acquisition, Raveen Sastry, co-founder of Nudgespot, said,

Nudgespot and Boomtrain are pushing the envelope when it comes to bi-directional messaging technologies. Teaming up with Boomtrain will continue to extend our offering to more businesses in need of advanced, easy-to-use B2C messaging solutions, powered by advanced artificial intelligence.

Nudgespot was founded in February 2014 by Alok Shankar, Anubhav Sudha, Suresh Harikrishnan and ex-Myntra founder Raveen Sastry. The company claims to have over 0 clients from across the world, including Ola, Bluestone, Zivame, etc. It has raised over $650k in seed funding from Kae Capital and a host of other angel investors.

While, Boomtrain was founded in 2012 by Nick Edwards and Christian Monberg. It is headquartered in San Francisco and is backed by top-tier VC firms including Cota Capital, Crosslink Capital, Lerer Ventures, Sierra Ventures, and Streamlined Ventures. It has gulped over $12 million in three funding rounds until date.

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