Ola is getting into hyper local now. Post releasing its food delivery service in a pilot mode, the taxi-hailing service has now reportedly started beta testing of an app for its new project named Ola Store, which, as you might have already guessed, delivers groceries and daily needs products.

The app is a standalone app and is not integrated with the ola app as it did with the Ola Cafe, its food delivery service. However, not everyone can have access to the app at this time. The company has sent out emails to select users to try out its new service.

The selected users have received an invite for beta testing. Opening the app store link takes users to the app and if the user is not invited, the link doesn’t work. Ola is also offering 50% off on the first order to the beta testers.

It seems that initially, the service will be available only in Bangalore because currently, it seems that the app is only available to the users in Bangalore. It is not clear if the company will invest in warehouses for the inventory or tie up with grocery stores and hypermarkets.

The catalog on the app ranges from vegetables, fruits, dairy products, groceries, electrical products, etc. If the order placed by the customer is worth less than Rs. 300, then it will attract an extra delivery charge of Rs. 50.

Hyperlocal is currently the hottest segment in Indian start-up ecosystem. Many companies such as Grofers, Bigbasket, ZopNow have established themselves in the market, and have raised hefty capital in their Series A rounds itself.

The Ola Store update was first reported by YourStory. The publication has also published few screenshots of the app.


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