Google launches AI-Powered ‘Creative Guidance’ tool for optimising YouTube ad campaigns

Google Ads has unveiled a novel AI-driven feature, Creative Guidance, to empower…

Google’s ad unit faces potential breakup as European Commission alleges abuse of dominant position in ad market

The European Commission – the executive arm of the EU – has…

Google to prohibit ads denying climate change from next month

Climate change is one of the hottest topics of the day –…

Google to change global advertising practices after $268Mn fine by French anticompetition watchdog

The biggest US tech giants have been having a hard time in…

Google finally held accountable for the 2016 data merge with DoubleClick

Google’s CEO Sundar Pichai clearly prepared for last night’s Congress meeting, but…

Google extends identity verification process to all advertisers to curb deceptive ads

Google has announced an extension of its mandatory identity verification program to…

Google fined $166M by French competition regulator for unclear advertisement rules

In the first major amid possibly many such fines coming Google’s way,…

Google to curb political ad targeting and false claims

Following global cues, Google too has announced to revise its rules on…

Facebook and Google could soon curb micro-targeted political ads

Twitter CEO Jack Dorsey recently took to social media, and announced that…

Google is tracking your offline shopping trips, spends to prove its ad conversion numbers

Google is still not completely satisfied with the treasure trove of data…

Google AdSense will now provide precise & quick policy violation judgements to ad publishers

Over the past couple months, Google has been faced with immense backlash…

Google is restricting fake news websites access to its AdSense ad network

With the presidential elections in hindsight, people are now flocking to social…

Google quietly updates privacy policy to drop ban on personally identifiable web tracking

Over the past couple decades, Google has established itself as the biggest…

Google rolls out new ‘click-to-message’ ad extension to let customers easily converse with businesses

Wouldn’t it be awesome if you could just tap on an advertisement in the search results to…

Google introduces new ‘My Activity’ website, lets users opt-in and personalize ad-tracking

Google – as you all may know – is one of the…

Google Announces That Its Ads Network Will Go Completely HTML5 By January 2, 2017

In further denunciation of Flash by tech companies worldwide, Google announced on Tuesday…

Google’s New ‘Purchases On Google’ Will Let You Buy Products Directly From Ads

Google today announced a new feature which will allow you to buy…