Chipmaker MediaTek is planning to turn into a major name in self-driving, replicating its recent success in the affordable smartphones and tablet SoC domain. The company has thus announced plans to introduce a fully integrated system solutions for the automotive industry from the beginning of the next year.
MediaTek is a global semiconductor company that is one of the market leaders in building systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. MediaTek’s products power smartphones, tablets, digital televisions, OTT boxes, wearables — and now automotive solutions.
Speaking on the topic, JC Hsu, Corporate Vice President and General Manager of the New Business Department Business Unit at MediaTek, said:
The demands of connected and autonomous vehicles require a unique portfolio of technologies. MediaTek’s core competencies create a natural progression for us to design for the future of driving.
He also added that,
We have a strong technology portfolio generated from $10 billion in research and development investment over the past 12 years from modem and RF advancements, computing technologies and connectivity to intelligent algorithms.
The company is developing a range of semiconductor solutions that will cater to the needs of the automotive industry. After all, when you car becomes capable of driving itself, it would be natural to expect it to do a lot of other things as well. MediaTek’s offerings are focused on a lot of core areas including in-vehicle Infotainment, Telematics and safety ADAS.
Here are the four areas the company is targeting with its new portfolio of products.
- Advanced Driver Assistance Systems (Vision-based ADAS):
Reimagined from the ground up, MediaTek’s ADAS system will feature cutting-edge, decentralized Vision Processing Unit (VPU) solutions to optimally handle large amounts of real-time visual streaming data. MediaTek employs Machine Learning to increase the accuracy and speed of detection, recognition and tracking, making it more comparable to human decision-making performance.
- Precision Millimeter Wave (mmWave) Radar:
MediaTek is drawing on its technology expertise and heritage in high frequency RF and connectivity, bringing the automotive industry mmWave radar solutions that use higher frequencies to gain better object resolution and more precise detection. Residing in the high frequency band, mmWave radar can recognize targets more accurately and is more resistant to fog, rain, snow and other weather conditions than current types of radar.
- Superior In-Vehicle Infotainment:
MediaTek has developed powerful 2D and 3D processing technologies to ensure its application processors perform at the highest levels of efficiency and speed. MediaTek in-car entertainment solutions offer a high level of integration of navigational and multimedia features and connectivity options.
- Enhanced Telematics:
MediaTek Telematics is a robust solution to handle a variety of high-bandwidth information transfers and can support a wide variety of connectivity standards (Cellular 4G/3G/2G, Wi-Fi, BT/BLE ) and map-based applications. MediaTek Telematics offerings align with the company’s core strengths: power-efficiency, highly integrated system-in-packages, broad networking and connectivity support.
The company is then looking to enter into partnerships with car manufacturers and provide them with these systems.
Well, MediaTek already is a leading player in fields like Digital TVs, tablets and DVD/Blu Ray players. With this latest move, the company is opening the doors to a new sector, that is expected to be one of the fastest growing sources of revenue in the near future.