Uber has finally launched its services in Bangladesh. The move comes as part of the company’s push in developing markets and will see the cab aggregator offer car rides in some of the most congested streets of the world. The company has initially launched its services in Dhaka, however, it will be bringing other cities into its fold as more drivers sign up to drive with it.
Announcing the launch, Uber said,
We are excited to announce that Uber is officially hitting the road in Dhaka, connecting riders with drivers in the Bangladeshi capital as it does in more than 450 cities around the world. Uber will make it easier to travel around Dhaka and open up flexible, economic opportunities for driver-partners.
With 150 million population, Bangladesh is a lucrative target for businesses. However, considering that less than 15 percent of its population uses the web to access services makes expansion hard for Internet based businesses. And of course, a very small section of the population uses credit or debit card to make purchases — although Uber has since learned to offer cash payments in developing markets.
Uber has also partnered up with Telenor owned Grameenphone — Bangladesh’s leading telecom partner — in a bid to boost its business in its nascent stage.
This unique partnership is built on our shared vision connecting people to their world.
The company got some pretty interesting first few riders as well. All-rounder Shakib Al Hasan — cricket fans know who I am talking about here — was one of the first of Dhaka’s denizens to hop on an Uber.
Before we could say go, Shakib had whipped out his phone and requested an Uber for a quick trip around the neighborhood.
The cab aggregator has been making overtures to some of the more isolated Asian markets. The company launched in Pakistan back in March. All these new markets are apparently being explored courtesy of the $250 million fund it has set out for propelling growth in Central Asia, the Middle East and North Africa.
Meanwhile, folks in Bangladesh can use the Promo Code ‘UberBDLaunch’ to enjoy a free ride up to Tk 250.