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Facebook to let developers send push notifications and manage campaigns

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How many times has it happened that you have suddenly discovered an application lying forgotten in a corner of your smartphone. The application might have been awesome, however, it failed to register its presence and lost its hold. To ensure that developers can make their apps count, Facebook is taking a brand new tool out of beta. The tool will let developers create customizable push campaigns to interact with their users.

Facebook’s Analytics for Apps platform was announced last year and in such a short span, has already managed to get over 800,000 developers as its users. The platform basically lets developers or companies discover how people are reacting to and behaving with their app or product, while also helping them find new customers. Developers can also check out data associated with conversion rates, demographics of their audience and so on.

The platform is actually pretty powerful and lets developers get an in-depth analysis of their user base, depending upon things like age, gender, and country. Understandably, the platform has been pretty popular, as evinced by the quick growth it exhibited in a short period of time.

Here is how Facebook describes the platform,

Facebook Analytics for Apps helps you understand how people are using your desktop and mobile websites, and iOS and Android apps. With well over 1.7B monthly users and growing, we built Analytics for Apps using the same tools, techniques and infrastructure to help you grow your business.

Facebook to let devs run their own push campaigns

Coming back to the latest feature, push campaigns were announced at this year’s F8 developer conference. The tool was introduced in Beta. The company has now announced general availability and any developer who uses the Analytics platform can jump on the bandwagon to deploy the tool.

Facebook Analytics for Apps lets you send push and in-app notification campaigns to segments of people based on the actions they’ve taken in your app. These actions are logged as app events, which you can use to build push and in-app notification campaigns.

Before using this tool, developers will need to add support for for Facebook App Events to their apps. They can use the built-in events provided in the SDK or log their own custom events for the purpose. Once this is done, developers can start building push campaigns by creating segments.

The segments that we have mentioned above refers to groups of people who are classified based upon actions they take within your app. So, you can have a section of highest spenders, another of those who spend over 50 minutes a day, another of those who searched for a particular phrase and so on. From here on, it is a simple matter of targeting your push campaigns to one or more of these segments.

However, in case you were hoping for groups that were based on demographic data (age, gender, place so on) and available within Facebook Analytics to be available as segments well, sorry. Facebook says that campaigns can not be targeted to users based on demographic data, at this time. So yes, there is certainly hope for the future.

Sending push campaigns is also completely free of any connection with Facebook and the notifications come through your own app.

Push and in-app notifications will come from your app. They don’t have any dependency on the Facebook app. People who receive your push campaigns don’t need a Facebook account or have the Facebook app on their device in order to receive your push or in-app notifications.

The In-app notifications are currently able to offer support for images, animated GIFsand even JSON payloads. This means that developers can send a whole bunch of attractive notifications to users, including images and animations telling them about limited time offers, sale and so on, And the best part? Running push campaigns and sending notifications is completely free!

The feature is available for both android and iOS SDKs. You can know more by visiting Facebook’s developer page.

A bibliophile and a business enthusiast.

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