Microsoft has issued yet another update about the device count of its Windows 10 platform. And it has yet again grown. The OS in now installed upon 400 million devices across the globe. Although far short of Microsoft’s 1 Billion device goal, the number indicates that the Windows 10 user base is still growing despite the removal of the free update offer, a couple of months ago.
The 400 million number includes Windows 10 installed on PCs, tablets, smartphones phones, Xbox One consoles and HoloLens and Surface Hubs — Although the latter two make up a pretty insignificant percentage, considering their low adaption at the moment.
Windows 10 was released in July 2015 and Microsoft set out with an ambitious goal of installing it on a billion devices by 2018. Microsoft was banking upon a array of new features — such as Cortana and Edge browser — along with the amalgamation of Windows 7 and 8 features that made it a good fit for both PCs as well as smartphones, to reach that huge number.
The company initially offered it as a free update for Windows users. The Windows 10 adaption rate was fast — although not as fast as Microsoft expected — and by March, 2016, the platform sported 207 million users. Following the company’s announcement that would start charging users for an update come July, installs showed a rapid increase and the number of users grew to 300 million in May.
The company added another 50 million in June until, the rate of growth slowed down as the company scrapped its free update offer on the 29th of July 2016. Since June, it took the company almost 3 months to add another 50 million to its user base, however, with the $100+ dollar price tags for different versions of Windows 10, that was to be expected.
Microsoft has also reevaluated its assessment of getting the 10 platform installed onto 1 Billion devices by 2018. Now, the company does not offer a public date for reaching that goal. So its like “Yeah, we will get there on….someday.”
There are a few reasons for this failure. For one, the prediction was overly optimistic. 1 Billion devices is no mean feat and while the company may have managed to reach near that goal by 2018 had it kept the Windows 10 update free of cost, with price tags in excess of $100, its pretty unlikely. Next, Microsoft had also based the prediction based upon its hopes of making a comeback in smartphones by dint of its Nokia acquisition.
However, after incurring heavy losses, the company recently released what is probably its last Nokia device — that too a dumb phone. Which means that its smartphone business is going to be much less of a help than was previously expected, in reaching that goal. That said though, Windows 10 is still pretty awesome and after Windows 7, is the most popular PC platform ever produced by Microsoft.