LinkedIn, the social networking platform for professionals, has rolled out a couple of highly significant updates for the Indian market. Titled as LinkedIn Placements, LinkedIn Starter Pack, and LinkedIn Lite, the three initiatives are meant to offer access to more opportunities in the country. LinkedIn Placements in particular, may just prove to be very useful to students and freshers looking to take their first steps in the industry.
India is a very important market for LinkedIn, in fact . The company has a lot of users here, thanks to India’s burgeoning and rapidly growing market. As such launching these services to further cater to professionals, startups and freshers, makes a lot of sense.
Speaking on the topic at the launch event on Monday, LinkedIn India head Akshay Kothari said,
While LinkedIn has grown multiple folds in India since we started operating here 6 years ago, there’s so much more we want to do here. We are committed to India and to boosting our ability to deliver value to even more members and be a part of their professional growth journey, by investing and innovating locally. These new initiatives help us keep pace with the rising demand for knowledge and access to opportunity.
Coming to the services themselves, LinkedIn Lite is basically a modified version of the platform, minus a lot of its trappings. The use? Well, considering that despite having the second largest internet user base in the world, India doesn’t even come in the top 100 countries when it comes to average connection speed. As such, LinkedIn Lite has been aimed towards regions or periods of time when the internet connection is particularly patchy, still letting people access the platform.
The service also emphasizes the company’s commitment towards ensuring that it’s services reach rural, as well as urban areas of the country.
LinkedIn Lite loads four times faster, regardless of the mobile device and the network it is connected to, providing a fast, seamless experience to all its features and unlocking a lot of value for people in urban as well as rural areas. This product has started ramping and will be available to all Indian members in the next few weeks.
Next up is the LinkedIn Starter Pack, which aims to connect startups and small and medium-sized businesses in the country to prospective employees. This service is also bound to attract a lot of attention in the country’s Startup-riddled ecosystem and may provide the latter with useful assistance and breaks.
Finally, we come to the crown jewel in the initiatives, and that is Placements. The service was launched as a pilot, way back in November 2015. However, it has finally been rolled out to the public. The portal appears to have been created in association with HackerRank and students can practice and when they feel themselves ready, participate in an assessment test.
The results of the common online assessment test can then be used for applying in openings in 35 companies. So, kind of like eLitmus, however since it is associated with your LinkedIn account, companies can get to know you better and see if you match their requirements. At present, the test is limited for positions in the IT and CS industry. However, the company said that it was working to open it up for other industries as well.
Interestingly, the social networking platform won’t be visiting campuses in India this year. Instead, it will take the lead by recruiting technical talent from universities and colleges exclusively through its new platform.